How do you pronounce Ariat boots?

Ariat boots are a popular choice for those who love western-style footwear. But how do you pronounce the brand's name? Is it "air-ee-at" or "ah-ree-at"? The correct pronunciation is actually "air-ee-ott." So next time you're talking about your favorite pair of Ariat boots, you can confidently say their name the right way.