Why do rappers wear Carhartt?

It's a question that has puzzled many: why do so many rappers wear Carhartt? The answer is rooted in the brand's rugged, utilitarian aesthetic and its status as a symbol of blue-collar work. For rappers who came from the streets and have hustled their way to the top, it's a badge of honor and a way to stay connected to their roots. Plus, let's be honest, Carhartt just looks cool.